Ever since I got my PVR, I hardly ever see TV commercials any more.
But I did find myself watching 'live TV' the other day, and saw an ad for the new Honda Civic.
Maybe you've seen it? The one showing the dude backing into his parking spot with the aid of the back-up camera in the Civic?
"Nailed it!" he beams.
His lady friend says something like, 'So, are we going to hitchhike to the store?"
Because the dude is surrounded by an entire lot of empty spaces.
Credit to him for backing in to his spot.
But why did he deliberately choose a spot with a light pole behind it?
OK, OK, the purpose of the ad was to show off the back-up camera.
But it shows bad driving technique - the dude should have just driven frontwards into one of the hundreds of empty 'pull-through' spots.
Yeah, so parking properly is something of an obsession with me. But when there is a clear right way and an obvious wrong way to do something, why would they show the obvious wrong way?
Maybe the ad agency 'creative' types don't know any better.
But car company people should.