It has been organized by Nissan Canada in conjunction with its local dealers.
It follows on a similar event held last month in Montreal, which was judged a success.
You can test-drive the entire line-up on a little test course set up in the Ontario Place parking lot (well, 'entire' except, as I understand it, the mighty GT-R sports coupe).
Balloons, hot dogs, fun for the kiddies...
(BTW I lifted this image from the InterTube. It is a bunch of Nissans, it is Ontario Place, I cannot guarantee it was taken from this particular event. But you, um, get the picture...).
There's also a big spinning wheel - buy a car, spin the wheel, and depending on where it stops ("Nobody Knows!") you get $1,000, $3,000 or $30,000 off your purchase.
If you're like one lucky dude yesterday, that means you get your car for free.
At the very least, I guess you could take the TTC or GO to the CNE, buy a car, and drive home.
Nissan says this event is planned as a one-off, but if it works spectacularly well, why wouldn't they do it again? Probably in other cities as well.
One thing I find odd about this event. Nissan has shown great intelligence by being a corporate sponsor of the Canadian Football League, by far the most entertaining brand of football played anywhere.
Every player on every team even has "NISSAN" right on his jersey.
Yet this Ontario Place event offers swag from the US National Football League.
The NFL is what you watch if golf is just not boring enough to put you to sleep.
Yeah, yeah the athletes are fantastic.
But that tiny field, the ridiculous rules... "Fair Catch?" Come on, you coward - catch the ball and run. That's what you're paid millions of dollars to do.
I'm sure if there wasn't Las Vegas betting on NFL football, that entire snooze-fest would disapppear without a trace.
The Stupour Bowl? Give me a break.
Why the heck is Nissan Canada not leveraging its association with the CFL?
The minds of marketing people work in mysterious ways.