• Moneyville Logo
  • Wheels Logo
  • The Kit Logo
  • Healthzone Logo
  • YourHome Logo
  • Toronto.com Logo

« London 2012: Merchandise for Summer Games is too pricey for some fans | Main | Don't tweet if you want TV, London fans told »

07/29/2012

London 2012: Gold medal beer gets shut out

Heineken
(Heineken snapped up the sponsorhip rights for the London Games. Reuters photo.)

Josh Rubin, Toronto Star

As one of the world's great brewing nations, England is home to almost countless wonderful pale ales, strong bitters, porters and stouts. But if you're one of those lucky souls with tickets to the London Olympics, you wouldn't really know it.

That's because sponsorship rights were snapped up by Heineken. The Dutch brewing giant will have its flagship lager available at London 2012 Olympic venues, along with a couple of U.K. brands that it also owns, John Smith's Ale and Strongbow cider. In a land with such a rich and varied brewing culture, it's a paltry offering indeed. That sponsorship was referred to by one MP as a "wholly inappropriate decision."

Fortunately, we've got a better selection of English beer here in Ontario than they do in London for the Olympics. Here are a few good options if you'd like to toast the Games in style.

Fuller's London Pride: This classic English bitter is a study in balance, with the earthy notes of English hops holding their own against a gently-sweet malt base. It's also brewed right in Chiswick, close to Heathrow Airport. It's available at the LCBO for $2.80 a can.

Fuller's ESB: At 5.9 per cent alcohol, compared to London Pride's 4.7, this ESB (which stands for Extra Special Bitter) is a richer, slightly sweeter brew. It's a world classic, and also happens to be a devastatingly-good match for well-aged cheddar. It's also $2.80 a can.

Fuller's London Porter: A rich, dark, chocolate-tinged porter, this is for many beer aficionados a beer which defines the style. It's also from the city which created the style in the first place.

Thornbridge Kipling South Pacific Pale Ale: Don't be scared off by the $4.75 price tag for this outstanding pale ale, which hails from one of England's more creative craft breweries. It's got a luscious aroma of tropical fruit (gooseberry, lychee and kiwi come to mind), thanks to the exclusive use of Nelson Sauvin hops from New Zealand. It has, as they say across the pond, a rather moreish quality to it.

Hobgoblin: A warming, malty, strong bitter from Oxfordshire's Wychwood Brewery. It's a more traditionally-English beer than Thornbridge's unapologetically-tropical brew. It's got notes of caramel, dried fruit and a hint of spice. Like the Fuller's ESB, it's also good with strong, well-aged cheddar, and is a pretty fair match for roast lamb.

 
Josh Rubin

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Yes but what happened to such greats as: Newcastle Brown, Bass Ale and the entire line of Samuel Smiths? The LCBO is infuriating sometimes. Can't find Xingu Black from Brazil either but it seems like every liquor store in California has these. Why is it that the world's largest purchesor of alcohol can't even special order these English staples?

You don't mention

Pedigree or Newcastle Brown Ale, both great beers

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

London 2012 Olympics

  • The Star's Olympics team will bring you the stories, photos and colour from behind the scenes of the London Games.

Follow the Games on Twitter

    Follow us on Twitter

Team Canada on Facebook

© Copyright Toronto Star 1996-2012 Terms & Conditions Privacy Policy