Will London 2012 set an Olympic condom record? The sex-saturated British tabloid media is betting it will, of course. Durex, the condom brand made by Reckitt Benckiser Group, is said to be supplying 150,000 condoms for free to the roughly 10,000 superfit young athletes packed into the Olympic village. Yes, that works out to 15 per athlete. Souvenirs? Depends on whom you talk to.
That number would best the 100,000 condoms handed out during the Vancouver and the Beijing Games.
That's a lot of free publicity for Durex and Reckitt Benckiser. And because they didn't fork over $1.6 billion to be an official sponsor, they can't advertise their Olympian effort. That means this ad that's all over the Internet is a fake and will not pop up on a streetcorner in London anytime soon.