Maps: Newspapers and the Web

RICHARD LAUTENS/TORONTO STAR

Maps:

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Annual Internet spending

Small (1000x540)

Medium (1200x700)

Large (1600x700)

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Annual spending on newspapers

Small (1000x540)

Medium (1200x700)

Large (1600x700)

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For people in my line of work, the fate of newspapers is concentrating the mind, as Samuel Johnson is supposed to have said, wonderfully.

So it seemed like as good a week as any for two maps based on the 2006 census: household spending on newspapers and household spending on the Internet.

There are several pockets of high newspaper readership in the GTA. In Toronto, one is in the high-income corridor along Yonge north of Bloor, and another along the Kingsway. In the 905, there is one in southern Oakville, and others in Woodbridge and Unionville. There are consistently higher rates of newspaper spending in the outer 905.

Spending on the Internet tracks income very closely, with the income map of Toronto duplicated almost perfectly. Rural areas are fairly consistently in the $2-300 range.