Joe Fresh Style's two urban locations open today bringing the high-style, low price collection designed by Club Monaco founder Joseph Mimran downtown from the 'burbs. Fashion editor Bernadette Morra and stylist Derick Chetty had a sneak peek at the Queen's Quay location yesterday. Here are their thoughts. Please add your own comments to the end of the discussion.
At the outset, we should probably state that they were still pulling the new Joe Fresh store together when we were there yesterday morning. So it felt a bit sparse. But that might also be because the aisles are very wide so that shoppers can stop in as they are on the way to the parking lot with their grocery carts. They have even expanded the change room area to accomodate grocery carts. That could lead to some interesting Saturday traffic jams! Bernadette
I find most low priced fashion stores just too crammed with racks. I actually found the spacious aisles refreshing and the layout very easy to take in - your eyes were not assaulted or easily distracted. Mind you, that could be because the merch is very basic, especially the menswear. Derick
It sounds like you didn't like the menswear. I thought there were some great pieces. Like the very "Prada Sport" down-filled parka in grey with apple green lining. And the price was amazing - $49. Though I agree the menswear is not as "fashion-y" as the womenswear. But then men generally aren't as into fashion as women. Bernadette
It's not that I didn't like it, I felt that the women got the better end of the deal with a lot more options. From the men's side, I loved the white shirts - you can never have too many of those. And they were something ridiculous like $19. You're right, I was eyeing that down-filled parka. On the women's side, standouts were the flats for $14 and $16. There was also a great flat front chino. And an amazing down filled blazer - very much like one I saw in Milan except that was 500 Euros. Derick.
Yes, I tried on that blazer ($49) in cream, but on me it added too much bulk. It would be better on someone a bit taller. But I love the bright green down-filled vest I bought for $29! Perfect for chauffeuring the kids around on cool days. Bernadette
With puffy jackets, lined in down and feathers and starting at $39, no one needs to go cold again in this city this winter. And that's great news indeed and I hope people find out about that great bargain and buy one for someone in need or even to donate it to a charitable organization. Derick
Did you notice, however, that $29 burgundy fleece baseball jacket with "Canada" spelled in cream across the chest. Doesn't Roots have a very similar design? Joseph Mimran knocking off Roots...that will make Roots' Don Green and Michael Budman crazy! Bernadette