The Liberals have rolled out a new Internet campaign that attempts to yolk Prime Minister Stephen Harper to the unpopular image of outgoing U.S. President George W. Bush on two familiar fronts: the economy and foreign policy.
The campaign isn't subtle: with a logo that combines the two leaders' names like a U.S. presidential campaign ticket, bushharper.com is backed by an ad campaign running on online news sites. The site itself is thin, offering nothing more than two Internet videos of TV-ready ads and a satirical welcome message from a cackling Bush sound-alike.
After enduring months of attack ads aimed at their own leader, the Liberals are hitting back by tapping the well-worn narrative that Harper is too close to Bush. Anti-Bush has played well for the Liberals in the past.
The Liberals actually rolled out their online attack ads/microsites almost a week ago. It's interesting that they were able to fly under the radar for that long before the mainstream media picked up on it (as usual, the blogosphere was ahead of the game).
Posted by: Jerad | October 06, 2008 at 01:10 PM