Time to update our site audit chart, listing the social networking offerings of the four major national parties.
The Liberals got their online act together in the second week, adding Twitter and MySpace pages and expanding their use of Flickr and YouTube. But it is the NDP that reaping the greatest rewards from these tools, adding more than 2,600 "supporters" in Facebook in the past week to the Conservatives 1,550. The Liberals and the Greens each gained about 650 supporters over the same period.
The NDP also gained about 350 Twitter "followers" to the Conservatives' 240. The Liberals are new to the Twitter game, adding 292 followers in their first week. Based on those numbers, I suspect that most (for all the parties) are insiders.
If the Greens have started using Flickr, Twitter or Friendfeed to get their message across, they aren't effectively promoting that on their website, hence all that white space under the Greens. But they are making effective use of YouTube now to share videos of Elizabeth May's campaign speeches on their party website, adding five new videos in the past day. And if you search hard enough on YouTube, you'll find their page.
Finally, the Conservatives show no signs of stopping on the electronic campaign trail, adding a Digg page to their site links this week. No friends there yet, but the campaign is still young.
Site or tool
Facebook (# of supporters) 14,673 13,155 17,277 3,158 Flickr Yes Yes Yes Friendfeed Yes Yes MySpace (# of friends) Yes (45) Yes (37) RSS feeds Yes Yes Yes Yes Twitter (# of followers) Yes (693) Yes (292) Yes (786)* YouTube (# of videos) Yes (16) Yes (51) Yes (55) Yes (17)