Mr. Clean as the other man???
Ever so slightly dismayed to read on the Media in Canada website about Procter & Gamble’s new ad campaign to celebrate the 50th anniversary of Mr. Clean. The slogan is "the other man since 1959”, which is supposed to sing with the 25-to-54 female demographic market. Being somewhere in that group myself, I’ve got to wonder if that’s really going to excite the ladies (and what about the fellas!!) who keep the house clean? When I fantasize about “another man”, my thoughts – I must confess — tend to run more to, say, a trip to Morocco with Steve Tyler from Aerosmith, than a date to swab out the loo with a lantern-headed bald guy who's bound to be picky about house-keeping. HHHHMMM – imagine if they’d got Stevie T to become the new face of Mr. Clean? Now that’s a promotional strategy I could get behind. But there must be wisdom in the new campaign, which will no doubt eventually justify the fact that those hot-shot ad agency types make the big bucks while I toil away in freelance obscurity. In any case, there’s also a Mr. Clean website, on which you can enter to win cash, and plant virtual kisses on Mr. C’s face. I need a few bucks, so I may wander over there, as soon as I stop daydreaming about Steve Tyler scrubbing my kitchen floor – while wearing, perhaps a French maid outfit. Wow – I bet that Dude Cleans Like a Lady.