New European appliance line hits Canada
High-end appliance brands, such as Miele and Bosch, will be watching closely to see what kind of splash Scholtès, a line from European appliance manufacturer Indesit, makes as it enters the North American market this month. The company prides itself on technological innovation, laying claim to the first enameled steel cooker (1923) the first pyrolytic self-cleaning oven (1969), the first glass ceramic cooktop (1974) and first induction cooktop (1979). They also boast of a penchant for avant-garde design.
Despite slightly uncertain economic conditions, the company thinks the Canadian market will embrace a new, higher-priced player. “We appeal to the customer who wants a professional-style performance product and unique design in their renovation or new build at a price tag that offers true value,” said Marco D’Arsie, North American sales manager, in a prepared release.
The line includes built-in ovens, gas and electric cooktops, ventilation, dishwashers, refrigeration drawers, wine cabinets, beverage centres and coffee machines. Take a look at the pics above, and see if you like what you see. If you do, watch for the product to begin rolling into independent retailers sooner rather than later. I'll confirm locations as soon as I can. In the meantime, you can also check out the North American website for more information.