Clever cleaner. Clever contest.

Makers of one of my favourite green cleaning products, IQ, have launched a contest called Who cares about this Planet? that challenges Canadians to come up with environmentally sustainable projects that will make a difference in their communities. They’re asking potential winners to create and upload a video of their idea to iQ’s Facebook page. Ten finalists will be selected to share their videos across social networks, and viewers will vote for their favorite project. Each vote will count towards $1 that will be awarded to the grand prize-winner (up to $5,000) that can be used to kick-start the project. The video with the highest number of votes wins.

Why do I like iQ? Two reasons. The corn-derived surfactants do a great job cleaning, and the clever packaging reduces plastic waste. After buying your first bottle from the range, you can then buy small, capsule-sized refills of the cleaner, which you simply mix with tap water before using. Brilliant.