An interesting side story to my Hot Home Products piece this week involves a campaign just launched by Oi, a Winnipeg-based company that designs modular furniture pieces that can be configured in various ways to create flexible “cell seating”. The components - made from recyclable plastic - sit on spiked bases, and come in several colours and coverings, including polyvinyl, polyester and Sunbrella, which can be used outdoors.
The twist is that Oi is now offering the pieces at a $399, down several hundred dollars from the original price. The reduced pricing was based on advice from the infamous Dragon’s Den and was made possible by a decision to manufacturer off-shore. Since that price is based on volume, Oi needs to find a minimum of 400 orders to make it worthwhile.
To promote the plan, Oi has come up with a Twitter campaign that can net the top-tweeting “Oi’vangelist” free seating and 400 trees for their community. Clever. I think.
Available through a more traditional channel, but in keeping with the theme, Staples has just launched Martha Stewart’s home office line for Avery, which includes modular trays, boxes, organizers, journals, and accordion files. There’s also a range of sticky notes, including removable chalkboard labels that can be used to label everything from office storage boxes to jars of jelly beans.