Three Canadian families have just begun taking part in the Great Green Challenge, a month-long promotional program launched by Whirlpool Canada that will be chronicled on a new website. The goal is for each family to reduce the environmental footprint of their household – with the help of Energy Star products from Whirlpool, natch. BTW, Whirlpool Canada owns Whirlpool, Maytag and KitchenAid. The website also offers regular tips on saving energy from Warrington Ellacott, energy efficiency expert for Whirlpool, and blog entries from each family. There’s also a contest for visitors to the site; enter it and you may win an energy efficient Whirlpool Duet laundry pair, which has a speedy 30-minute wash and dry cycle option and an energy-pinching dry cycle that shaves about 40 per cent off the energy used in a conventional dryer cycle. And it comes in a sexy, sexy red (see below!) Eco-function and form – what more could you ask for? PS - While I love the idea of a quick dry feature - never forget that the most energy efficient way to dry clothes is to hang them on a line - indoors or out.

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