Never underestimate the power of a group of moms with cupcakes
Like many parents, when Susana Molinolo first heard the news of Haiti's devastating earthquake, she could barely comprehend the destruction or stand to see the images on television and in the newspapers.
Almost immediately, though, the co-chair of Bowmore Public School's parent council felt that some sort of school fundraiser was needed, so she contacted fellow parent council mom Nancy Botelho for support. Remembering the brisk cupcakes sales at the school's winter concert, they quickly settled on the simple concept "Cupcakes for Haiti."
Really, this blog post should be entitled "Never underestimate the power of a group of social-media savvy moms with cupcakes." Because when Susana emailed Rachel Muir, senior designer at Top Drawer Creative, she had a poster back within an hour that was soon used to replace profile pics on Twitter and Facebook, helping the event go viral.
Meanwhile, Susana had started emailing other Bowmore parents, former colleagues, neighbours, etc. asking for support and for bakers to come forward. Late last week a colourful array of cupcakes were piling up at Susana's home. On Saturday, at the sale outside the house she shares with husband Brian Gahan and their 3- and 5-year-olds, people purchased cupcakes for prices ranging from $2 a piece to (wait for it...) $437.50. (The high-priced cupcakes were part of a box from Desmond and Beatrice that was auctioned.)
The event has raised $9800 for Medecins sans Frontieres, and that donation will be matched by the Canadian International Development Agency. Some funds are still trickling in, and all in all Molinolo estimates this bake sale will likely raise a total of $20,000.
Here's how one friend Russell Gienapp described the event:
On one small patch of front lawn in the east end of Toronto, on a chilly Saturday, $9800 was raised for Haiti relief. What Susana Molinolo sold were just cupcakes (don't get me wrong they were yummy). What the people who bought them ate was a symbol of community building and the ability of people to come together for a... much-needed cause without a lot of glitzy pomp. Simple, effective and every neighborhood could do something like this.
Susana and her volunteers exemplify the difference a group of motivated people can make with simple actions and a lot of heart.
Copy this concept!