Push-ups for 7-year-olds?!!

I was pretty flat-chested at 13. At that age I was in a minor panic that I'd NEVER sprout breasts and that I'd continue making walls jealous for years to come.

But I sure didn't care when I was seven.

I've got a lot more to stay about girls and esteem in an upcoming blog post, but a story we have today just begs for comment.

Ever-spotlight-grabbing Abercrombie & Fitch's latest move is to market a padded bikini top to girls 7 to 13.

This follows the company famously selling sexy T-shirts that say "Who needs brains when you have these?"

I hope the group of spunky kids who launched a "girlcott" against the company get a groundswell (no pun intended) of support.

As moms, let's just remove the store from our list of back-to-school shops until they do better.

READ MORE ABOUT THE PADDED BIKINIS HERE.

READ ABOUT MORE THINGS THAT HAVE PARENTS TALKING IN THE MUMMY BUZZ BY ERICA EHM.

 

 

Comments

[Marts]

Actually the pictured bikini is from the adult swimware . And on the kids website the tops are described as lightly lined . Probably to give a bit of extra coverage ! Relax people !

[Brandie Weikle]

Abercrombie & Fitch changed the description to omit the word "push-up" when they first came under fire for this.

[Samuela]

if parents have a problem with them, its thier choice not to buy them. as for a & f sexualizing young girls, the training bra itself was a marketing ploy that many bought into. Before 1950, there was no such thing as a training bra. Undershirts were worn until you could fit into a normal bra. the triangle/push up bra's are no different from the media creation 60 years ago.

[Danielle Bileski Leonard]

Thanks for this... I read about it last week and boy, it really got me ticked. Enough with sexualizing our girls! I boycotted A&F a while ago... all the more reason to keep it going.