Tory ad freebies
I'm with Paul Wells on this one, actually, in that we in the media should be a little bit vigilant about watching where the new Conservative ad campaign is paid or "earned" media, as they call it in the PR biz.
In plain language, that latter one is called "free advertising" — what you get when the news media does repeated stories about your ads. You get all kinds of air time on the national airwaves and in major newspapers, i.e., the Sun, without having to pay a dime.
That said, I'd be remiss if I didn't paint the scene of lunch hour today in sweltering Ottawa. (And, to be fair, it's in line with the young Liberals' Cadman-tape stunt of a couple of months ago.)
Young Conservatives, clad in bright yellow T-shirts are all over the streets around Parliament, handing out yellow postcards with the hapless picture of Liberal leader Stéphane Dion and the blaring words: "Dion's Tax on Everything... Will You Be Tricked into Paying More?"
- It's not the most environmentally friendly campaign — an hour into it and I saw the little cards littered all over the ground like cigarette butts.
- It's a tough crowd out there. I saw one young Conservative press the card into the palm of a former adviser to Dion. This Liberal fellow stared at the card and then barked: "How unbelievably crass!"
- Part of the campaign included sending out mass emails yesterday from someone called "Stéphane." I got one myself, as did my colleagues here. It says:
Stéphane wanted to tell you...
Having trouble setting priorities? Friends don't know what they speak about? Billions of dollars of spending promises got you in a big debt hole? Well don't worry. If you answered yes to any of these questions, there is an answer. A permanent new tax on everything!
I'm just wondering — can someone complain about tape doctoring one day and then put out emails in someone else's name the next?