Absolutely annoying words
Last week, CNN did a story on the rampant use of the word "absolutely" -- especially in news and politics. I have my own list and would also welcome hearing from readers about other political catch-phrases that ought to be banned.
Here are my top four:
"Going forward" -- It's now a comma in some people's sentences. It's out of control. I think it may have started as cute way to say "here's what's next" or "what's next?" but now it just seems to mean "I'm going to say some other stuff now, okay?"
"Narrative." -- this is actually a lovely word, which means something. A narrative is a coherent story line, with a beginning, middle and end. But in politics, it's now being used as a synonym for "reason," as in: "Michael Ignatieff can't provoke an election until he has a narrative."
"Branding" -- Another great word, great concept, which is now totally overused to the point of meaninglessness. Everyone does branding now. Everyone's a brand expert.
"At the end of the day" -- I guess this is where you end up when you keep "going forward."