Sliced and diced by Day 4
Fact: The nastiest and most intense battles of this election campaign will be waged on demographic fault lines in Canada, and we're already there at Day 4. An insult to Winnipeg MP Anita Neville, about her age, and a description of multicultural communities as "you people" are fuel to what could be firestorms in the early days of Election 2011. It could get ugly, in other words.
Why so intense? Because elections are increasingly fought in the hyper-segmented marketplace, with strategists trying to divide up the electorate on demographic traits -- seniors, "ethnics," women, etc. -- and target platforms to "boutique" audiences.
The federal Conservatives did not conduct national polling during the 2008 election campaign, we learn this morning in this highly interesting new blog post by Andre Turcotte.
In the political marketing literature, the current practice of polling in political campaign is referred to as “market intelligence,” Accordingly, the purpose is to use the tools of scientific polling to identify, segment and target the electoral marketplace....As documented in the soon-to-be-released Lees-Marshment’s Political Marketing in Canada, the Conservatives did not even conduct nation-wide polling during the 2008 campaign since they understood that their success hinged on targeting few voters in key ridings.
So watch for these controversies to get "some legs," as the strategists say, today and in the coming days.
Mommy wars: Pitting stay-at-home parents vs. working parents: Telling excerpt from story: “They don’t need most of the women’s votes. They only need enough.”
(It's worth remembering too, that this isn't the first time that Anita Neville has been targeted by the Conservatives, though the earlier attack was aimed at casting Ms. Neville, a Jew, as an "anti-Semite." Nor is it the first time Shelly Glover has been dispatched to deliver low blows.)