What's in a name? Not an awful lot, actually
We all heard from Tim Leiweke the other day about the possibility of “re-branding” the basketball part of the Maple Leaf Sport and Entertainment empire.
Everything from colour scheme to uniform design to, presumably, name (although that was not specifically mentioned) seems to be on the table with an eye to what sounded like major change ahead of the 20th anniversary season a couple of years hence.
I don’t know that “brand” means anything more than the ability to sell shirts and jerseys and hats, and I guess that would be one of the primary goals of an organization in business to make money.
But I don’t think anyone should think because the colours are different or the uniform changes or even the name gets altered that it will all of a sudden mean renewed respect around the league or be a way to attract players, coaches or executives.
In all my years, outside of the first uniform with the pinstripes and the goofy dinosaur, I don’t recall anyone being all that bothered about any of the accoutrements that came along with the gig.
Personally, I’m quite fine with the colour scheme, I kind of like the uniform with the subtle acknowledgement of Canada with the Maple Leaf on the back and I don’t know how much altering they can, or should, do.
Sure, Raptors is not perfect and I can live with a change there (Huskies? Towers? Rough Riders?) but to think that’s all of a sudden going to change the perception of the team is, frankly, ridiculous.
It’s not like there’s some glorious past they can honour with a name and it’s not like “Raptors” has been hurting them at all.
I guess one point to make is that if anyone wants to change the name – and this is just spit-balling, no one has said it out loud or officially – it’s not like they’d be changing from some long-standing tradition of greatness or success.
Wouldn’t be a lot of championship banners to worry about, wouldn’t be a lot of tradition to throw away.
It’d be a new start, I guess; asking long-suffering fans to get on board with something they can see as entirely new.
And that’d be a good marketing ploy (think of all the stuff they could sell) but it’s going to take so long to pull off that even the “newness” of it will be old by the time it’s done.
The only thing to come out of that rebrand stuff was the notion of a new practice facility, something fancy and unique and new, something they could use as a selling point with players that’s far more important to them than what the uniform looks like.
Players want to be babied and live in comfort and if the Raptors do nail a new facility, that’s going to be the most significant part of the whole grandiose plan.
And if they could build it somewhere near Casa Doug, that’d be even better.
Okay, time to brag on Super Son’s buddies.
May 25, Cawthra choir. This song. This band.
Oughta be good.
Hey, thanks for all the stuff on Cash Cab yesterday; I had seen one filmed in New York, which obviously was old.
Still, it’s no Duck Dynasty but it’s good.
The stuff we learn here is pretty good and wide-ranging, no?
So let me get this straight
The bully councilor brother of Toronto’s Mayor supports and believes Toronto’s Mayor in the very serious situation while Toronto’s Mayor, elected by the people, has yet to stand at a podium or microphone and speak publicly about allegations he’s a drug user?
Yeah, that makes entire sense to me.
(You know the only people who look good in this? Our city hall reporters and the Don Bosco board)
You know how nice it was to relax a little bit yesterday and not have to incessantly be either on the phone or worrying that something huge was going to happen?
Was like a breath of fresh air, to tell you the truth. And that’s real fresh air, the kind that’s good for you.
The only thing we need to learn – and as I type this we haven’t learned it – is whether or not the Kroenke’s in Denver, son Josh and father Stan, have given permission to the Raptors to interview Ujiri for the general manager’s job.
I presume we find that out this morning and all this talk about Tim Leiweke thinking it might take a couple of weeks at least to find a new basketball brain will be quickly forgotten.
Know this: Masai is No. 1 and No. 1A on the list and they start talking, I can see him being on the job by the end of the weekend.
And then they can get on with doing the stuff they have to do like making sure Ed Stefanski knows he’s going to stick around and deciding what to do with the assistant coaching staff.
We already know they are contemplating change – remember when Danny Ainge told reporters in Boston that Toronto already had permission to talk to Tyronn Lue? – but we don’t know how sweeping that change might be.
I can’t get a read on how many changes Dwane or the organization wants to make but I would suggest two things they can use would be someone with a bit of an offensive bent and a young ex-player who is just starting out on his coaching career.
Whether they agree, I don’t know but I’d be going that route for sure.
Okay, today’s a Nothin’ But Net day and it’s got to be done by noon so if you’ve got questions, I’ve got a lot of the afternoon to answer them so here’s the plea:
Send mail. Askdoug@thestar.ca is the place, love to hear from you.
So a morning conversation yields the bit of information that some 80-year-old reached the summit of Mt. Everest?
Makes a guy at the double nickel who gets worn out reaching the summit of a two-storey home feel, um, less good.
But if they dude did it after stopping for, say, a caprese salad and a pizza while snacking on chicken nuggets every now and then, I’d be even more impressed.