Quick, somebody, anybody, give Charlie Rose some money:
"Walter Cronkite never had to ask for money from an underwriter. Neither he nor his colleagues at the commercial networks would even be allowed near sponsors. That separation between church and state doesn't apply in public television. Rose has to scramble to meet his [$3.5-million U.S.] budget. So do his PBS colleagues Jim Lehrer at the primetime 'NewsHour' and Tavis Smiley on his talk show that follows Rose's...With a roster of well-heeled underwriters that include News Corp. and investment banker Herb Allen's firm, you would think 'Charlie Rose' would get most of its donations effortlessly. But it doesn't work that way. 'People assume we're on automatic pilot. We're not,' Rose says. 'I've raised all the money myself.'"
From Fortune's Oct. 12 edition, not yet online:"Why Business Loves Charlie Rose," By David Kaplan.