05/19/2011

Pippa’s the tops in bottoms

Is there no end to the apparent sibling rivalry between Kate and Pippa Middleton?

Pippa Well, yes, apparently there is an end. Literally.

In the race for the annual Rear of the Year Award in Britain – yes, it’s a legit award – Pippa has vaulted to the top of the pack thanks to her royal wedding attire.

The British betting site Paddy Power has made the Duchess of Cambridge’s sister the 1-5 favourite for the award that was first handed out in 1976. Kate is ranked the third best bet at 12-1, just behind model/actress Rosie Huntington-Whitley (below left) and ahead of model Lauren Pope (below right) at 14-1.

The award is, of course, a bit ‘cheeky.’ But it is nevertheless a publicity jolt for the winners -– both men and women -- who, according to organizer Tony Edwards, always appear for the award ceremony.

"The rear has been the focus of fashion since the 19th century when the highly fashionable bustle highlighted and exaggerated the form of the female bottom,” Edwards explains on his website.

“But it was the 1940's and 50's when the rear really came into its own, thanks to Betty Grable, Marilyn Monroe and Jane Russell - and a full, rounded rear view. It was all change in the 1960's with a smaller, neater rear popularised by 'Twiggy' and Jean 'The Shrimp' Shrimpton. The 1970's and 80's brought with them a gradual increase in the size of fashionable rears until the 1990's when health and fitness became a major fashion influence-slimmer and trimmer being the key ambitions of the fashion conscious.”

  Rosie huntington-whiteley Lauren Pope

We're not at all sure the royals want to get mixed up with this bottom-feeding publicity, espeically for Pippa, who experts agree could cash in quite nicely with her new-found fame.

They caution, however, that treading in royal waters is dangerous. "She must take on projects that are dignifying for a sister of a royal. And like it or not, she is a reflection on the family now,” Glen Selig, founder of The Publicity Agency, told Fox News. “It’s difficult to say how much money she could earn, but suffice to say enough to make the royal family a bit envious.”

Advised Louise Pennell, co-founder of the media training agency Clark Pennell:

“A reality show would be the kiss of death, her brand has to be a certain quality,” Pennell explained. “Her leverage will rest in her ability to combine her celebrity with her current job and then produce a product – a network contract, a book, or a line of fine china." 


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