IKEA creates flat-packed London opera -- now what about Toronto?

You want to know how hip opera is these days?

Swedish home-furnishings giant IKEA is hosting a new opera -- appropriately called Flatpack -- at its store in Wembley, in the north London suburbs. I have artsjournal.com and Advertising Age to thank for the tip.

Perhaps we could come up with some exciting ideas for Toronto retailers.

Here are three of my suggestions:

- Ashley's: Vixen in China

- Toronto Centre airport ferry: Der Fliegender Islander

- Bloor Street's fine menswear store: Der Rosen Cavalier

I'm sure you can come up with much more clever ideas. Pass them along, and I'll try to come up with a suitable prize for the cleverest.

Here is the promotional video of the IKEA affair in England. I love the expressions on the shoppers' faces.

Comments

[Raymond Chan]

What about "The Ring" at People's Jewellers or Birks? Strauss's Capriccio while drinking Cappuccino at Starbucks or Second Cup? Tristan und Isolde at "Tristan" the clothing store?

That's what I can think of right now, interesting idea!

[Patti Loach]

I laughed out loud at Der Rosen Cavalier ... that was dead clever.