IKEA creates flat-packed London opera -- now what about Toronto?
You want to know how hip opera is these days?
Swedish home-furnishings giant IKEA is hosting a new opera -- appropriately called Flatpack -- at its store in Wembley, in the north London suburbs. I have artsjournal.com and Advertising Age to thank for the tip.
Perhaps we could come up with some exciting ideas for Toronto retailers.
Here are three of my suggestions:
- Ashley's: Vixen in China
- Toronto Centre airport ferry: Der Fliegender Islander
- Bloor Street's fine menswear store: Der Rosen Cavalier
I'm sure you can come up with much more clever ideas. Pass them along, and I'll try to come up with a suitable prize for the cleverest.
Here is the promotional video of the IKEA affair in England. I love the expressions on the shoppers' faces.
John Terauds started at the Toronto Star as a freelance writer in 1988, and has been on staff since 1997. He began writing on classical music in 2001, and has been the full-time classical music critic since 2005.
He is also the organist and choir director at St. Peter's Anglican Church, a parish founded in 1863 in downtown Toronto.
If he's not listening to, writing about or playing music, it means he's either asleep, unconscious, walking his dog -- or all of the above.
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