A thousand Kiwi ringy-dingies in honour of Tchaikovsky's 1812 Overture

It takes a load of creativity to put a symphony together -- whether it's for a 100-piece orchestra or 1,000 cellphones. It says a lot about our world that some of the most creative moments in art come from advertising and marketing these days.

But fun is fun.

The first clip was posted this week by Vodaphone New Zealand. Kiwi music producer Jol Mulholland is the mastermind (as well as the conductor).

The second and third clips give us a behind-the-scenes glipse at some of the logistics involved in making those 60 silly seconds possible: