John Adams (almost) takes over Toronto opera and symphony stages

I've heard marketing experts speak about how people need to get the same message several different ways for a name or brand to get lodged in the brain.

American composer John Adams is having that sort of marketing triumph right now. Right on the heels of a successful run of his opera Nixon in China comes a residency with the Toronto Symphony Orchestra, which begins tonight at Roy Thomson Hall. (Check out Adams' presence at the New Creations Festival here.)

As part of his visit, Adams will introduce a free lunchtime concert today of section from his operas (they can't properly be called arias), sung by Betty Waynne Allison and Peter McGillivray, at the Richard Bradshaw Amphitheatre inside the Four Seasons Centre (details below).

Tomorrow evening, Adams delivers the annual Herman Geiger-Torel Lecture at University of Toronto's Walter Hall. The programme starts at 7:30 p.m. with some of Adams' chamber music. The lecture follows at 8 p.m. This is free, too.

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[Soundstreams]

The 7:30 event on Thursday is presented by Soundstreams - a Young Artist Overture with artists Valentina Sadovski, Mara Plot...kin, Christina Faye and Joshua Peters playing the music of John Adams.
U of T's Faculty of Music's Geiger Torel Lecture with John Adams will begin immediately following.