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04/14/2009

This just in: Golf beats hockey in Great White North

The 2009 Masters managed something that few sports events in this country can do: beat out Hockey Night In Canada.

According to BBM Nielsen Media Research overnight ratings, Sunday's final round, won by Angel Cabrera in a playoff, attracted an average audience of 1,039,000 viewers to Global. That's 12,000 more than CBC drew for its split prime-time broadcasts of the Toronto-Ottawa and Pittsburgh-Montreal games, even though the hockey game had no tinkling pianos.

Golf also beat out the world men's curling final, accomplishing a rare Canadian ice sport double sweep.

Global's Sunday audience represents a 6 per cent increase over last year. CBS scored an 8.3 rating, which was down 3 per cent from 2008.

Here are the top-rated sports programs of the weekend:

1.  Masters final round, Sunday, Global: 1,039,000

2. Hockey Night In Canada early game, Saturday, CBC: 1,027,000

3. World men's curling final, Sunday, TSN: 807,000

4. World men's curling playoff, Friday, TSN: 711,000

5. Masters third round, Saturday, Global: 645,000

6. Calgary at Edmonton, Saturday, CBC: 613,000

7. Masters second round, Friday, TSN: 549,000

8. Women's world hockey final, Sunday, TSN: 313,000

9. . Blue Jays at Indians, Sunday, Sportsnet: 291,000

10. Blue Jays at Indians, Saturday, Sportsnet: 279,000

If you missed the Masters, here's how it ended. You can barely make out the British commentary, but amazingly obviously you don't miss a thing other than the superlatives.


MEA CULPA

A misunderstanding and an appalling lack of hockey historical knowledge led me to report that TSN was the first network other than CBC to carry a Stanley Cup playoff game. In fact, CTV and Global carried games in the `80s. Of course, RDS has been broadcasting Stanley Cup games in French for several years.

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Sports Media Watch
by Chris Zelkovich



  • Chris Zelkovich, the Star's sports media columnist, has spent the past 12 years chronicling the movers, shakers and bumblers in the world of sports television, radio and Internet with insight and a sharp wit. He'll continue that tradition in a blog that tries to make sense out of the ever-expanding sports media world.

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