NCAA scores for The Score online
Taking a look at the television ratings for the NCAA March Madness basketball orgy, one might assume it wasn't an overwhelming hit for The Score. Overall, the games averaged 60,000 viewers, which would put it behind poker and bowling and maybe even darts.
Even simulcasting on Sun TV in Ontario didn't produce overwhelming numbers: 118,000 viewers for the Sweet Sixteen and on. Again, ratings were in the poker category.
But these days, TV ratings don't tell the whole story. While the TV numbers, though 22 per cent better than last year, are under-whelming, the online numbers are staggering.
The Score got 1.4 million page views on its website for NCAA video and features. More incredible, Score's mobile iPhone application got 1.2 million page views.
There's an interesting story behind the latter, too. According to Score executive v-p David Errington, about half of the 400,000 to 500,000 people who downloaded the mobile app were Americans. So why were they doing a little cross-border shopping when CBS was offering a similar product?
There's a bit of luck behind that. Apparently when you go to the app online store and search for ``scores" guess what name comes up first. You got it, The Score.
``We just beat everybody else to the punch," Errington says. ``It's a great app that gives you all the scores, odds, video, blogs, stats. Everything you possibly need to know is in that app."
The app was a good profit-maker and is inspiring The Score to do more. The app offered video highlights of NCAA games and The Score is in the process of finalizing plans to add video of other sports.
As for being able to watch a live game on your phone, that's probably not far off.
``When we go back to renew our deal, that will be on the table," Errington says.