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05/19/2009

Stanley Cup producing ratings increases, at least so far

It's been a pretty good spring for the National Hockey League, at least as far as things not involving the word ``Balsillie" go.

 TSN reports a 21 per cent increase in ratings over its second-round coverage last season with a 681,000 average. Sunday's Chicago-Detroit game gave NBC a 2.0 rating, 33 per cent better than last year's conference final opener. Versus continues to score big ratings, at least by Versus standards.

But there are causes for concern. The second round was a slight downer on CBC, the 1,366,000 average being 1 per cent off last spring's comparable numbers despite the great hockey on display.

And while Sunday's NBC audience was encouraging, you have to wonder if the third round can keep things going. The second round was filled with seven-game series and that incredible Crosby-Ovechkin showdown. The conference finals will need to go seven games to keep the ratings momentum going.

Still, hockey is king in Canada, which was illustrated by Toronto FC's ratings. Three weeks ago, following an NHL game on CBC, the soccer team drew 261,000 viewers. This Saturday, with no hockey to lure an audience to CBC, the TFC game against Chicago attracted only 56,000 viewers.

 Here are the weekend ratings, according to BBM Nielsen Media Research overnight figures:

1. Hockey, Hurricanes at Penguins, Sunday, TSN: 581,000*

2. Baseball, White Sox at Blue Jays, Sunday, Sportsnet: 411,000

3. Baseball, White Sox at Blue Jays, Saturday, Sportsnet: 317,000

4. Hockey, Memorial Cup: Drummondville  vs. Windsor, Saturday, Sportsnet: 209,000

5. Tennis, ATP Madrid semifinal, Saturday, TSN: 206,000

6. Auto racing, NASCAR All-Star Challenge, Saturday, TSN: 204,000

7. Basketball, Magic at Celtics, Sunday, TSN: 180,000

8. Hockey, Memorial Cup: Rimouski vs. Windsor, Sunday, Sportsnet: 173,000

9. Hockey, Memorial Cup: Kelowna vs. Rimouski, Friday, Sportsnet: 157,000

10. Tennis, ATP Madrid final, Sunday, TSN: 133,000

* Canadian viewers on NBC not calculated

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I can hardly wait for CBC to start doing the NHL playoffs. Pierre McGuire spoils the game for TSN. By the way, where is Chris Cuthbert???

It was Hawks-Wings not Pens-Canes on Sunday.

Sunday's Pittsburgh-Carolina game gave NBC a 2.0 rating, 33 per cent better than last year's ?? Sunday's NBC game was Chicago/Detroit if I'm not mistaken.

NBC's rating is "inflated" due to the games featuring two major market teams.

That Djorkovic-Nadal match on Saturday was great, I'm still really surprised that it made the top 10. Although I suppose that there wasn't much hockey last weekend, and it had no competition in its timeslot (except for a Chelsea-Blackburn game).

And Chris Cuthbert is sitting at home on his couch resting up for a long CFL season. I miss him on NHL broadcasts too.

Wow! Basketball in the top 10....the world must be ending!
It would have been nice for the writer to point that out in his piece...but oh well...I guess nobody is watching basketball in Canada.
I keed...I keed. Big game tonight. Lebron vs. Howard II! Let's see if hoops can crack the top 5!

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Sports Media Watch
by Chris Zelkovich



  • Chris Zelkovich, the Star's sports media columnist, has spent the past 12 years chronicling the movers, shakers and bumblers in the world of sports television, radio and Internet with insight and a sharp wit. He'll continue that tradition in a blog that tries to make sense out of the ever-expanding sports media world.