Rogers Sportsnet managed to do two things Sunday afternoon, three if you count giving Peter Loubardias a big national audience.
By signing a new deal with the CHL, it guaranteed a television home for junior hockey and the Memorial Cup for the next five years.
That's a good thing for the CHL and the Memorial Cup, whose ratings are up about 12 per cent this spring. We're not sure it lived up to the ``major announcement" that Sportsnet touted during the Memorial Cup final, but it's a good deal for both sides.
It also guaranteed that Blue Jays fans will have something to complain about besides J.P. Ricciardi for the next five years, too.
The deal means that the national junior hockey tournament will dominate Sportsnet's lineup during May through 2014, ensuring that the Rogers-owned Blue Jays will be bumped off the Rogers-owned network for a week.
Things will almost surely change for the better next year, though. Instead of putting the opposing team's feed on the Rogers digital promo channel, the Jays probably will find a better home for those May games on TSN2.
There's no deal in place to do that, but it would be a logical move for both the Jays and TSN.
(TSN, if you haven't been paying attention, is too busy with NHL playoffs to take on baseball in May.)
That should mollify most Jays fans, though those without digital TV will still be out of luck. But that's been the case for a few years now.