Cheesiest product placement ever
Okay, it was nice of the FAN 590 and Rogers Sportsnet to commemorate Mexican independence day this afternoon, but boy was this one cheesy excuse for a product placement.
Prime Time Sports opened its simulcast with a mariachi trio, which did its part for international relations, at least until Sportsnet's cameras left them to focus on a bunch of taco fixings obviously supplied by the same company that hired the band. Between shots of host Bob McCown and sidekick Jim Kelley, viewers on Rogers Sportsnet were subjected to closeups of tacos, beef, cheese and lettuce. Prime time, indeed.
At least McCown and Kelly had the decency to avoid chowing down on the air.