Jays winning on the field and on the tube
The folks who inhabit the big offices at the Rogers compound in downtown Toronto must be feeling pretty good these days as they dream of a possible pennant run by their baseball team. Heck, if the Toronto Blue Jays can draw big audiences when they're struggling to hold on to third place, imagine what they could do if they actually took a run at a division title or wild-card spot.
Saturday's game against the lowly Washington Nationals drew 340,000 viewers -- not far behind the most-watched events of the week, on a Saturday
afternoon evening. Jays ratings are up 15 per cent on Rogers Sportsnet and could climb even higher if the Jays keep hanging in there.
Here are the weekend English-Canadian sports ratings, according to BBM Nielsen Media Research overnight figures: