Have Jays fans abandoned ship?
Summer ratings, especially ones involving a holiday weekend, are seldom significant. But it's looking as if the Blue Jays Nation has thrown in the towel on the 2009 season -- just about the same time the Jays themselves threw it in.
Yes, Friday's game was at 10 p.m. Eastern and most sports fans were probably frolicking at the lake or working on their melanomas at the beach. But in 11 years of doing this job, I can't remember a three-game series that drew such low ratings. The Jays' top weekend audience -- 176,000 for afternoon games -- was about half what the Winnipeg Blue Bombers and Toronto Argonauts drew for truly one of the most dreadful football games in some time.
On the other hand, Friday's Lions-Ticats game topped half a million viewers. I can't recall the last time that many people tuned in to watch the Ticats do anything.
Here are the top English-language sports ratings from the holiday weekend, as always courtesey of the folks and machines at BBM Nielsen Media Research:
1. Football, Lions at Ticats, Friday, TSN: 519,000
2. Football, Roughriders at Stampeders, Saturday, TSN: 411,000
3. Football, Blue Bombers at Argonauts, Saturday, TSN: 337,000
4. Auto racing, NASCAR Pennsylvania 500, Monday, TSN: 236,000
5. Baseball, Blue Jays at A's, Saturday, Sportsnet: 176,000
6. Baseball, Blue Jays at A's, Sunday, Sportsnet: 176,000
7. Baseball, Blue Jays at A's, Friday, Sportsnet: 110,000