Ratings through the roof -- with an explanation
Somebody asked me the other day if I was well, or possibly working part-time. Checking first to see if it wasn't one of the boss's operatives, I inquired as to why he would ask such a question. ``You're only blogging once a week," he replied.
It's true, but there's an explanation. I cover the Argos (insert sympathy here) 6 months of the year and don't have the time to either blog or do the research that goes into it. Heck, with this team I barely have time to prune the roses.
So there's the explanation. Speaking of explanations (quite the segue, eh?), one is needed for last weekend's TV ratings. At first glance, it looks like a whole bunch more people started watching sports on TV.
Take TSN's Labour Day football doubleheader. The prime-time Calgary-Edmonton game drew an average of 979,000 viewers while the afternoon Argos-Ticats game attracted 844,000. That's 43 per cent more viewers than TSN drew last year for much more competitive games. (Those 2008 numbers were 20 per cent than the year before on CBC, by the way.)
The explanation? BBM Canada has started using people meters, which it claims gives a much more accurate picture of who's watching what. It handed out 9,000 pager-like devices to carefully selected people (not me) and they record what you're watching -- even if you're watching in a bar or at a neighbour's home.
I'm not sure how the science works, or whether it's even accurate, but BBM and the networks like it and believe in it. One of the interesting things that come out in the testing was that sports ratings increased more than other types of TV shows. That makes sense since people tend not to flock to bars to watch So You Think You Can Dance.
If they do, it's probably not a bar we'd want to go to.
So, here are the overnight ratings for English-language sports programming supplied by BBM Canada. Keep in mind that while the numbers are higher, they are relatively in the same order they usually are, meaning the CFL is at the top of the summer ratings.
1. Football, Blue Bombers at Roughriders, Sunday, TSN: 982,000
2. Football, Eskimos at Stampeders, Monday, TSN: 979,000
3. Football, Argonauts at Tiger-Cats, Monday, TSN: 844,000
4. Football, Alouettes at Lions, Friday, TSN: 750,000
5. Baseball, Yankees at Blue Jays, Sunday, Sportsnet: 622,000
6. Auto racing, NASCAR Labor Day Classic, Sunday, TSN: 608,000
7. Baseball, Yankees at Blue Jays, Friday, Sportsnet: 586,000
8. Baseball, Yankees at Blue Jays, Saturday, Sportsnet: 325,000
9. Auto racing, NASCAR Nationwide V12, Saturday, TSN: 321,000
10. Tennis, U.S. Open, Monday, TSN: 274,000*
11. Tennis, U.S. Open, Sunday, TSN: 239,000
12. Baseball, Padres at Dodgers, Sunday, Sportsnet: 220,000
13. Baseball, Red Sox at White Sox, Saturday, Sportsnet: 207,000*
14. Golf, Canadian Women's Open, Sunday, CBC: 168,000
* Viewers for U.S. channels not calculated