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10/16/2009

The McCown-Sportsnet saga, part II

Though all is apparently smiles and chuckles on both sides of the Rogers Sportsnet-Bob McCown battle, this isn't the first time the two have crossed microphones.

Back when Sportsnet originally planned to put McCown's FAN 590 show on television, things were delayed when McCown brought it to the network's attention that a clause in his contract called for a few more dollars if the show were ever put on TV. How McCown's agent, Gord Kirke, ever thought of that one is a mystery, but things eventually were ironed out.

Eventually, they were ironed out this time, too.

Sportsnet's vice-president of content, David Akande, says there were no red faces (embarrassed or angry, as I wrote Friday) over McCown's new deal being reached about the time Sportsnet was yanking the show.

``As I told the staff, negotiations were going on and anything can happen," Akande said, adding that Sportsnet was fully prepared to reinstate the show once a deal was done.

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Thanks for keeping us updated on this story! It's pretty clear that the behind-the-scenes drama is more compelling than what's on air...kind of like pro wrestling!

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Sports Media Watch
by Chris Zelkovich



  • Chris Zelkovich, the Star's sports media columnist, has spent the past 12 years chronicling the movers, shakers and bumblers in the world of sports television, radio and Internet with insight and a sharp wit. He'll continue that tradition in a blog that tries to make sense out of the ever-expanding sports media world.