Super Bowl gets Toronto flavour and the Argo cheerleaders
The Toronto Argonauts cheerleaders didn't get to go the Grey Cup this year or even to the CFL playoffs, unless they bought tickets. But they're going to be part of the Super Bowl.
And while the Grey Cup didn't grace the streets of Toronto this year, the Vince Lombardi Trophy did spend a few days in Toronto.
The trophy and some of the Argo dance crew posed for the main graphics that CBS will use during Sunday's Super Bowl, which were once again produced by Toronto's Big Studios.
The production company has been doing NFL and Super Bowl work off and on since 1998. The difference this year was that CBS didn't approach the Toronto firm until pretty late in the game.
``We usually start working in late summer, but this year things were put together late," says owner/partner Jocelyne Meinert . ``It ended up being left to the last minute. There were a lot of long hours."
A warehouse was rented and soon a 22-foot-high Super Bowl logo was being built along with a 12-foot NFL on CBS logo. The Lombardi trophy, accompanied by security guards, arrived during the two-day shoot.
The company has received several Emmy nominations for design and has won three: two for Super Bowls and one for Monday Night Football. It has also done graphics for the MLB Network, ESPN and CTV's Olympics package.
The current graphics will be used on CBS for next season.
Meinert's team consisted of senior producer Michael Moore and designers Shannon Wong, Santosh Isaac and Jordan Greenstein.
MORE SUPER STUFF: If you don't have an aerial or an illegal satellite dish, there are two ways to watch the American Super Bowl commercials. One is to move to Quebec and subscribe to a Videotron specialty package that will show the unadulterated CBS feed. That might be a tad expensive. The other is to wait until the game is over and log on to www.cbssports.com/ads. They'll all be there in widescreen format. You could move to Buffalo, too, but that seems a tad extreme. ... The NFL Network is airing an 8 1/2-hour pre-game show Sunday while CBS keeps things relatively short with only six hours.