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03/31/2010

Curling just misses sweeping the ratings

There is no debate on what sport dominates the televisioin ratings in Canada. (Hint: It involves a saucer pass, which hockey fans have been explaining to me for days as if I were a moron because I professed ignorance of such a thing on Monday.)

But curling came within a brush hair of sweeping (enough puns for you?) the top weekend TV spot. Had Canada managed to make it to the final, there's a pretty good chance that could have beaten out Hockey Night In Canada.

As it was, the championship game between Germany and Scotland still managed to draw almost 1 million viewers Sunday in becoming the most-watched match not involving Canada. The  playoff game between Canada and Germany on Friday topped the million mark.

While it's technically not a sports event, the CBC mini-series on the life of the network's face of hockey scored well in the ratings. Part One of Keep Your Head Up, Kid: The Don Cherry Story averaged 1.38 million viewers and ``the gripping conclusion" as the ads heralded it did 1.27 million.  Amazing.

And if you're wondering about the NCAA basketball ratings, The Score/Sun TV's combined best showing over the weekend was 160,000 -- which may or may not indicate anything. The Score claims that 90 per cent of those watching are tuning in to either The Score or Sun TV -- which may or may not indicate anything. (If you're wondering, those in the GTA who choose to watch CBS are in facting watching it on Sun TV.)

The good news is that the Canadian channels' weekend average audience of 142,000 is up 42 per cent over last year's comparable weekend.

Here are the top weekend sports ratings on English-language television, according to BBM Canada overnight figures:

1. NHL, Rangers-Leafs/Devils-Habs/Panthers-Sens, Saturday, CBC: 1,500,000

2. Curling, Canada vs. Germany playoff, Friday, TSN: 1,069,000

3. Curling, women's worlds final, Germany vs. Scotland, Sunday, TSN: 990,000

3. Curling, women's worlds semifinal, Canada vs. Scotland, Saturday, TSN: 990,000

5. NHL, Canucks at Sharks, Saturday, CBC: 987,000

6. NHL, Maple Leafs at Penguins, Sunday, Sportsnet Ontario, 860,000*

7. NHL, Senators at Sabres, Friday, TSN: 721,000

8. Curling, women's worlds playoff, Scotland vs. Sweden, Saturday, TSN: 599,000

9. NHL, Hockey Night In Canada pre-game, Saturday, CBC: 555,000

10. Figure skating, world championships, Saturday, CBC: 382,000

11. PGA, Arnold Palmer Invitationial final round, Sunday, Global: 358,000

12. PGA, Arnold Palmer Invitational, Saturday, Global: 297,000

13. NBA, Raptors at Nuggets, Friday, TSN2: 263,000

14. Curling, women's worlds bronze, Canada vs. Sweden, Sunday, TSN2: 242,000

15. Auto racing, NASCAR pre-race, Sunday, TSN: 241,000**

* Ontario only

** Viewers on U.S. channel not calculated.

OTHER STUFF: There won't be any shortage of Tiger Woods coverage next week, though most of it will be (thankfully) restricted to golf. ESPN did some fancy negotiating with the nabobs at Augusta National and will show Tiger's first tee shot. TSN is likely to have that, along with the rest of the weekday coverage. ... XM Canada is also getting into the Tiger stuff and will carry hole-by-hole radio coverage of the  tournament starting every day at 2 p.m. ... If the prospect of live golf on radio doesn't turn your crank, Talk 820 will launch the second season of its Canadian PGA Radio Show on Saturday at 10 a.m. Co-hosted by CPGA executive Jeff Dykeman and Hamilton Spectator golf writer Garry McKay, the show is also available online at www.cpga.com.

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I have Bell TV and intentionally watched CBS Seattle most of the time over the first 2 weekends of the tournament. The games were appealing to me and they dropped the SimSub of Sun TV, once they realized they weren't showing the same games as Boston.

It ridiculous to me that a sport like curling which draws such big TV ratings gets such little respect from the Toronto based national media.

If you'd listen to these guys, you'd think we were a baseball/basketball/NFL/NCAA nation. Curling to them is nothing but a joke.
(Unless the Americans start taking an interest in it. Then watch them slobber all over it)
But curling outdraws all those sports.

I say its time we gets some Canadians in the Canadian media.

Rick,

While I agree with you that curling coverage doesn't measure up to the interest Canadians show in the sport, the "baseball/basketball/NFL/NCAA" conspiracy you describe really only accounts for about 20 percent of the bandwidth. Hockey gets the other 80 percent, which I'm sure, as a good and loyal Canadian, you're happy with. ;-)

PB

No, not really.
Frankly I don't understand why our media wastes time covering sports from another country.
LIke this NCAA basketball thing.
Even if a small percentage care, why are we trying to act like somehow it includes us?
While we ignore our CHL and CIS sports?
And really, the Americans could care less if we cared or not.
In fact they constantly ridicule our sports.
Yet some up here just keep coming back for more.
Why, I'll never know.

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Sports Media Watch
by Chris Zelkovich



  • Chris Zelkovich, the Star's sports media columnist, has spent the past 12 years chronicling the movers, shakers and bumblers in the world of sports television, radio and Internet with insight and a sharp wit. He'll continue that tradition in a blog that tries to make sense out of the ever-expanding sports media world.