Olympics give FAN 590 a big lift
Radio was kind of the forgotten element of the Olympic broadcast consortium, mainly because most Canadians got their Vancouver Games hits from television.
As former FAN 590 boss Nelson Millman used to say before he crossed over to TV, ``Radio is a medium and television is a large."
But despite being a medium, the FAN got a large boost from the Olympics, according to the latest radio ratings courtesy of BBM Canada. The FAN's overall audience share, which scored a 5.4 share of adult males in the last ratings, jumped to 7.4 during the 17-day mania.
For the most part, the increases were across the board. Bob McCown's Prime Time Sports afternoon drive show was the biggest beneficiary, going from a 7.2 share to 12.0. The morning show did well, too, scoring a 7.5 share compared with 5.8 last time around.
Mike Hogan's Bullpen jumped from 4.4 to 5.7 while the Game Plan increased from 4.8 to 6.2.
While the ratings period covered more than the Olympics, the total picture is kind of irrelevant. It included December, which is death to talk stations like the FAN and 640 Toronto.
But there were still some interesting revelations. 640's Leafs Lunch scored a 3.0 share of males 25-54, with the FAN's HockeyCentral at Noon simulcast doing a 5.3 in its first hour. Its share jumped to 5.7 in the second hour, when Leafs Lunch was no longer on the air.
McCown is still the undisputed king of drive time, scoring a 9.2 share compared with Bill Watters' 3.6.
OTHER STUFF: The Streaming Sports Network (www.SSNCanada.ca) will be showing live coverage of basketball, volleyball and hockey playoffs this weekend. ... The ESPN 30 for 30 series continues Tuesday on TSN with the documentary Winning Time: Reggie Miller vs. The New York Knicks (8:30 p.m.)