New Moon boosts sales of pale make-up
From Daily Mail: "It has long been seen as the ideal - a sun-blushed complexion signifies beauty and good health, leaving the pale-skinned English rose struggling to achieve the bronzed look. But now the classic Saint-Tropez tan is being shunned in favour of a more sinister trend. A deathly pale complexion - achieved with the help of powders or foundation - is the new ideal, as women take inspiration from the vampire film New Moon. The second installment of the Twilight blockbuster saga, featuring British actor Robert Pattinson, 23, and 19-year-old American Kristen Stewart, has taken the country by storm. And now the 'Twilight effect' has hit women's make-up bags. Sales of pale make-up rose 200 per cent over the past month, according to online beauty shop FeelUnique.com. Their best-selling product was a fine, pale pink illuminating powder by Bare Escentuals called Mineral Veil. Sales of L'Oreal's True Match powder in rose ivory have also risen by 133 per cent in the run-up to the film's UK release on November 20, FeelUnique.com said."