Kate Upton sells hamburgers
I'm not sure that this half-naked swimsuit model writhing about in a car with melted cheese in her hand makes me want to buy a burger. Yes, I know I'm not a member of the target audience and that, as a woman, my opinion matters none, but I will still say that it all just seems terribly unhygienic. One does not put one's hand where she's putting her hand if one's just been holding a discount burger. It's rule number 72.