Hope you get a chance to check out the feature on bobsledder Lyndon Rush from today’s Star.
He’s an authentic guy and worth getting to know on the road to the Vancouver Olympics. The back story on his quest to get top-notch equipment is also instructive in terms of how the future of sport in Canada is going to need to look.
Rush is competitive right now because he has two new sleds and also new runners because of a partnership between the private sector and the government.
The post-2010 Olympic world is going to look a lot different because of the anticipated drop in funding to athletes. The only way that shortfall is going to be made up to a significant degree is through engaging the business world and convincing them that Olympic athletes are a worthwhile investment.
The good news about this is that in Marcel Aubut as the incoming Canadian Olympic Committee president they have a very savvy and passionate businessman at the helm.
They also have a very successful model of how this could work in terms of B2ten, a group of Canadian business people who banded together under the leadership of Montreal businessman J.D. Miller, Olympic moguls champion Jenn Heil and her coach/boyfriend Dominick Gauthier.
Among those being helped by B2Ten are Heil, teammate Alex Bilodeau, figure skaters Patrick Chan and Joannie Rochette, speed skaters Christine Nesbitt and Denny Morrison, aerials skier Steve Omischl, and Team Canada goaltender Kim St. Pierre.
Some are high profile. Many are not. The donors don’t get any publicity out of it.
Rush credits B2ten for spearheading things for him when he was desperate towards the end of last season, knowing he had the skills to be successful but constantly finishing out of the mix because he was racing in ancient sleds. They got him $100,000 through a fundraiser.
Own The Podium, the program set up to help Canada aim to be the No. 1 medal winning nation in 2010, then stepped up with $50,000 for the native of Humboldt, Sask.
It didn’t end there, either. He got great support from his home province and the community of Sylvan Lake, Alta., where he lives with wife Krysta and their two daughters, and other businesses.
One was the bigtime law firm of Borden Ladner Gervais (BLG). They brought Rush and his brakeman Lascelles Brown in to add some Olympic flair to a reception they hosted for the American Bar Association earlier this year.
They took a liking to the guys, who just happened to be desperately seeking sponsorship. A one-year deal for $50,000 was struck, money that is going towards Rush and his whole team. Despite all the money raised, Rush, Brown and Chris Le Bihan are still in signifcant debt because they also had to front some of their own money for the four-man sled they rode to victory in Park City, Utah, two weeks ago.
What impressed Rush about the BLG deal was that usually to get such a deal you’ve got to have connections, but they knew absolutely no one.
Sure, BLG is getting their name on the sled and their racing suits, but as Rush points out there is no advertising allowed during the Olympics and when it comes to World Cup bobsleigh …
“They’re our title sponsor, but how much press does bobsleigh get, right,” said Rush.
Doug Copland, a partner in the Vancouver office of BLG who was primarily responsible for this initiative, said they would have sponsored them even if they didn’t get their logo on the sled.
“It’s nice to get the recognition that we are supporting Lyndon and his team, but that’s not the primary motivator,” said Copland. From what I’ve seen so far of Lyndon and the team and the way they’ve interacted with people here I think that’s where really going to find the value in the end, in the personal relationship and the impression they bring to people and how they conduct themselves.”
Rush and his crew mates from the four-man sled, Brown, Chris Le Bihan and Dan Humphries, made a visit earlier this month to BLG in Vancouver for a meet and greet , which also turned out to be bring your kid to work day for Grade 9 students.
“The guys really made an effort to engage with those kids,” said Copland. “Lyndon said a few words and spoke about what it meant to have support for them to achieve their goals. The way he spoke was just very honest and open.
“I’m sure you in the sports world are accustomed to the platitudes you often get out of athletes on the standard evening news interview. Lyndon just didn’t come across like that at all. A number of our staff commented on that, how refreshing they were and how honests and how you could really see their passion. It’s really been great.”
Sounds like a win-win for everyone involved.
There are a lot of these types of stories out there (and we'll try to feature them on occasion.) But there needs to be a lot more.
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