Wanted: A Pan Am brand
Organizers for the GTA's 2015 Pan Am games are on the hunt for an agency to create a brand for the games.
“This work will define the personality and the essence of the 2015 Games and what makes the Games a unique, compelling and a ‘can’t miss’ event.”
The official press release says "The process will consider ways to engage diverse communities, convey the Games’ vision and inspire enthusiastic support and participation in the Games."
Here's hoping that if there's a mascot involved it's a little better than Millenni, (check out the photo) Toronto's official millennium mascot.