Wanted: A Pan Am brand

Organizers for the GTA's 2015 Pan Am games are on the hunt for an agency to create a brand for the games.

“Building the Toronto 2015 brand is a cornerstone element in a successful Games,” said games CEO Ian Troop.

“This work will define the personality and the essence of the 2015 Games and what makes the Games a unique, compelling and a ‘can’t miss’ event.”

The official press release says "The process will consider ways to engage diverse communities, convey the Games’ vision and inspire enthusiastic support and participation in the Games."

Here's hoping that if there's a mascot involved it's a little better than Millenni, (check out the photo) Toronto's official millennium mascot.