Back in June, Kevin Sack, the voice of City Hall during two garbage strikes, the great blackout of '09 and countless other crises over the past 11 years, decamped to 407 ETR, the toll highway company, as vice-president of communications.
While there was hot internal competition for his job, the city is replacing him with Jackie DeSouza, most recently of Mount Sinai Hospital, Team Canada at the Commonwealth Games and the Canadian Olympic Committee.
She takes the reins two weeks before Rob Ford officially becomes mayor. Best of luck!
Here's the announcement that went to city staff from the city manager:
I am very pleased to welcome Jackie DeSouza as the City's new Director of Strategic Communications, beginning November 15, 2010.
Jackie brings impressive skills and experience to the role. After graduating with a degree in Journalism from Ryerson University, she began her career as a journalist, moved on to publishing and then communications consulting. Subsequently, Jackie served in several progressively responsible communications positions at several Ontario Ministries, including Cabinet office, Ministry of Citizenship Culture and Recreation and the Ministry of Solicitor General and Correctional Services. Jackie then spent six years as Director of Communications for the Canadian Olympic Committee. During her time there, she led the creation and implementation of communications strategies for three Olympic and two Pan American games.
Most recently she was Senior Director, Communications and Marketing (Acting) at Mount Sinai Hospital, where she led a full-service team providing leadership and expertise in strategic planning, media relations, issues management, advertising and marketing. In September, Jackie also served in a voluntary capacity as communications lead for Team Canada at the Commonwealth Games, providing clear-headed leadership and advice to Canadian officials and serving as media spokesperson in challenging circumstances.
I am confident Jackie will make a valuable contributor to the City and I know you will assist her in any way possible. Please join me in making her welcome.
Joe Pennachetti


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