50/50 is 100 per cent not a bromance, Seth Rogen says

Categorize made-in-Vancouver dramedy 50/50 any way you want, but don't label it a bromance, says co-star, Canadian actor Seth Rogen.

Rogen co-stars in the movie written by his close friend Will Reiser and inspired by the real story of how they dealt with Reiser's cancer diagnosis. Joseph Gordon-Levitt plays Adam, who is based on Reiser's character.

"I hadn't even heard the word "bromance" until a few years ago," Rogen told a press conference at the TIFF Bell Lightbox Monday afternoon. "To me, it's like an invented thing. We don't sit down and say "yes, a bromance, what do we need? We need weed, we need beer jokes."

"I was best friends with Will. He got sick. I was f------ useless. It seemed like a good movie," concluded Rogen with a laugh.

50/50, which  premiered at TIFF Monday, opens at theatres Sept. 30. Anna Kendrick, Anjelica Huston  and Bryce Dallas Howard also star.

— Linda Barnard

(Photo of Seth Rogen by Steve Russell/Toronto Star)