The Ubisoft opening bash will feature music by Peaches Geldof. (AP file photo)
It may seem
strange that video-game developer Ubisoft decided to open its local studio with
a party on first weekend of the Toronto International Film Festival, but
according to Jade Raymond, the studio managing director, it makes perfect
sense.
Lured to build
in Toronto by a $253-million grant from the Ontario government, the company behind such hits as Assassin’s
Creed and Splinter Cell started the process of setting down roots in
Toronto about a
year ago, and began moving into their new studio near Bloor and Lansdowne in
May. The hold their opening bash on Sunday night, featuring music by Bob Geldof’s
daughter Peaches.
Now with 65
employees working in still-being-converted warehouse space, and two games being
worked on – one is the next in the Splinter Cell franchise, the other
so-far unannounced - Raymond says it’s a good time to open the doors and start
building bridges to other entertainment communities.
“There’s a lot
of stuff happening right now, but we were always planning on having it around
now. It’s been a year since we announced the studio, and we gave ourselves
about a year to get up and running,” she says. “It’s a way for us to say we’re
here. We’re ready to start discussions with partners ... It’s just kind of a
good way to tie in all of the stuff that we’re doing, because on top of it
being a milestone, we also announced that we are going to do things that are
entertainment-focused, not only games-focused, and kind of leverage all of the
entertainment talent here. So TIFF is kind of a good way to make that
connection obvious and also invite some of those people from the film industry
and some of the people we’re starting to collaborate with there.”
Raymond says
that one advantage of coming to Toronto is that
the A-list voice talent in many of their games are often recorded in Toronto, so now they’ve
got a home base for that. There are plans to build a full motion capture studio
within the facility for future game development. As for branching into other
entertainment fields, Raymond points out other tie-ins like the Assassin’s
Creed: Lineage, a series of live-action shorts film directed by Yves
Simoneau.
Raymond is also
part of the TIFF Bell Lightbox Media think tank and is talking to TIFF about
digital media, and is appearing at an Industry panel on Sunday called Get in
the Game: The Worlds of Film and Gaming Collide, along with John Landau,
producer of Avatar and Jordan Mechner, the creator of Prince of Persia and
others.
“That should be
fun. I’ve only met John Landau once, but he’s not like some in the film
industry who look down on games,” she says. “It’s a good group. It should be an
interesting discussion.”
Raju Mudhar

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