This might be one of the great stories of the year. It seems, believe it or not, there's a town in Colorado called Fruita. (Yeah, all the good names - Steamboat Springs, Golden, Denver - were taken). Anyhoo, the good burghers in charge of promoting this little piece of Colorado paradise decided they would do up a nice marketing slogan. What did they come up with? I'd try to describe it but you can see for yourself.
I absolutely love it. Cheeky and fun and cutting edge and just the thing to get folks talking about moving the state capital to Fruita, a small city west of Grand Junction and huddled close to the border with Utah.
A story on msn.com describes the controversy thusly:
The popular destination for mountain bikers, rafters and other DIY adventurers considered the slogan after a couple's homemade WTF stickers proved popular with local businesses...but the idea also led to "hundreds of emails, phone calls and in-person contacts from overwhelmingly dismayed residents," according to The Daily Sentinel. "When I've explained [what WTF stands for online], or had my grandson explain it," Fruita mayor Ken Henry said, "They've come unglued."
Well, yeah, I can see some older folks tsk-tsking a bit. But, honestly, had anyone in the world EVER heard of Fruita, Colorado before this came about? Other than my cousin in Idaho who claims to have a friend living there? I don't think so.
CANADA CULTURE SUCKS!!!!
Geez. You think we're making a bit of a mark around the world with stories about Toronto's restaurant scene or Vancouver's edginess, and now this.
A web site called Hub Culture (www.hubculture.com), which looks pretty edgy and hip and cool and all that, has published its sixth annual "Hub Culture Zeitgeist," a poll of allegedly edgy and hip and cool cities around the world. You know it's an important poll because they coolly slipped in the word Zeitgeist, a German phrase that means "we're really cool. And edgy and hip."
A story on the site today says there are signs the U.S. and European economies "are finally evening out from their death spirals" and that "income equality is being addressed via pop culture platitudes." Don't you feel better already?
One interesting bit is that the Hub Culture folks note the emergence of more BRIC cities (Brazil, Russia, India, China), not to be confused with BRICK cities (Mississauga, Scarborough, Welland) in the top 20.
Indeed, Sao Paulo, Brazil ended up #1 in the world for the third year running. Here's what Hub Culture had to say about the Brazilian city (see photo below right):
"Perched at the top of the list for a record third year is São Paulo, where the defining topic of conversation continues to be how hard it is to find good help. You know things are going well when staffing your dinner party adequately is a major topic of concern. It is however a harbinger - inflation and class ambition do not make a tranquil mix forever. The strong currency and commodity growth at large aren't the only thing fueling Brazil - property and consumer retail are continuing to enjoy enviable growth rates despite a 4Q dip last year. Meanwhile, the city is ever more popular, and ever more desirable for corporate postings, regional businesses, and those looking to experience the Brazilian boom first-hand. Enjoy it while it lasts, Brazilianos."
Second was Hong Kong, up from number seven in 2011. Here's the Hub Culture report:
I can see TO maybe being out of the 20. Maybe. But behind Dubai and Abu Dhabi? Crikey.