New social media contest helps Dawson City recover from the sour toe swallow
By now, I'm hoping you've heard about the famous Sour Toe swallow up in Dawson City.
For years, they've had a grizzled, green, gross-looking preserved toe on display at the Downtown Hotel. Brave souls (I did it) take a drink of pop or whiskey or what have you with the digit floating inside in what's called the Sour Toe Cocktail. If the toe touches your lips when you drink, you get to join the Sour Toe club and you get your name on a certificate. Mine is not proudly displayed on my mantle but I have it somewhere.
They've had what they thought was a mock $500 penalty for anyone who swallowed the toe. Because, I mean, it's one thing to let it touch your lips and another thing to let the thing slide down your throat.
Alas, someone in Dawson City a week or so ago marched into the hotel, slapped down $500 and drank the drink and swallowed the city's famous toe, then promptly walked out.
Gross beyond belief. But there you go.
So now what to do? Apparently the hotel has a spare toe they can use for a while, but it's not clear how long it will last and, no, you probably don't want to know any more about it than that. With that in mind, the hotel has announced a social media contest.
Fans are invited to post a photo of their toes on Travel Yukon's Facebook wall. The pics will then be posted to the "Sourtoe Wall of Feet" and five contestants will be chosen by a panel of Yukon sourdoughs. They'll then be asked to explain why they should be chosen to take their toe (still attached; nobody is asking for you to have a chainsaw handy) to experience the town and try the Sour Toe cocktail in person.
The winner will be flown to Dawson City from anywhere in the world Air Canada flies.
They're not asking for actual toes to be sent in, although the hotel apparently has had offers. Instead, try dressing up your toe a little (they'll thank you for it later) and send in the photo to facebook.com/travelyukon, like this person did with the cute sombrero!