One mall Santa found out the hard way that Old St. Nick should stick to what he knows best --- eating cookies and riding a sleigh.
This Santa gets stuck midway while attempting to rappel down a rope at a Palm Beach Gardens, Fla., mall. The cameraman can clearly be heard laughing when Santa's beard gets tangled in the rope while making the grand entrance.
To add insult to injury, the announcer suggests that the children -- looking on horrified as their hero struggles to free himself -- should sing a song to help free him.
She then starts singing "We Wish You a Merry Christmas."
"Magic can happen! The magic can happen when you guys sing," she says as Santa struggles below. "Louder, guys! Sing louder! I can hear the magic."
By the looks of it, the magic never happened.