Welcome to the Star's new blog on political marketing.
Do you ever have the sense that politicians are selling you something and that you're a buyer in a democratic mall? You may be right. And that's why we're here.
Assembled on this blog will be some of the leading Canadian minds in the field of political marketing -- as well as one leading international thinker, Jennifer Lees-Marshment. (Click on the link at right to meet the Shopping for Votes bloggers.)
They'll be looking at political events in this country through the marketing lens -- we can guarantee that any of you who have an interest in advertising, selling or shopping will be fascinated with the parallels they'll be highlighting in Canadian politics.
Read on... We don't offer deep-discount analysis or money-back guarantees here, but we suspect you won't be asking for them anyway.