“I’ll take 0-per cent financing for 200, Alex…”

I’ll give you this: if you’re coming down to the ‘Dome to make a decision on your next new car, figuring out the financing isn’t as easy as watching Mr. Trebek on Jeopardy. What you will find is the Canadian auto industry still evolving when it comes to dealing with our Loonie that is stubbornly staying on par with the U.S. dollar.

Last year, we saw unheard of low financing and cash incentives. But every manufacturer was waiting to see which one of the big players would blink and actually drop MSRPs. Well it’s finally happened.

Toyota Canada recently announced price reductions from $750 on the Toyota Yaris to $8,100 on the Lexus GX series.

So when you’re trolling the show floor comparison pricing, go ahead and ask any sales folks, “So, when will you be dropping your prices—just like Toyota?”