Realtors get innovative
It seems like I'm posting a doom and gloom real estate market story almost every day. From news that the real estate boom is over to the roof caving in on housing starts, the depressing bits can get kind of overwhelming.
But, the good news is that tough times force people to innovate. And, according to a story in today's Globe, realtors are using social media to take home buying and selling to a new level.
From Twitter (you can follow me here) to Facebook, blogs, Kijiji and Craigslist, realtors are capitalizing on social networks to attract new buyers and sellers without all the traditional costs of printing cards and flyers.
I've certainly noticed this. My Twitter feed is full of realtors and interior designers, many who offer a mix of the personal and the professional in their tweets.
I've even been communicating regularly with two realtors through Twitter's direct messaging, asking questions and getting information for upcoming articles and personal use.
For consumers like me, this is a real boon. You're no longer constrained by trying to get that phone call in while they're still at the office, or stuck missing a call because you're trapped on the subway. You can send out a question on Twitter or Facebook and wait to see who replies at any time of day. You can reply to emails at midnight when you can't sleep, and sometimes you'll even get your answer back within minutes.
What do you think of this emerging real estate model? Do you think it will continue when the market rebounds?