And the winning hue is ... honeysuckle?
Everything will be coming up rosy in 2011, according to Pantone. The colour authority has selected "honeysuckle", a hot pink shade, as their colour of the year for 2011.
Calling the reddish pink "a vibrant, energetic hue," Pantone says that unlike last year's choice of turquoise, which represented an escape, "Honeysuckle emboldens us to face everyday troubles with verve and vigour."
Pantone says honeysuckle provides confidence and courage while lifting our spirits.
"Honeysuckle is a captivating, stimulating colour that gets the adrenaline going," explains Pantone executive director Leatrice Eiseman in a press release. "Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer."
Reaction to this pick seems mixed. While last year's turquoise, and the previous year's mimosa, were both popping up regularly in magazine shoots by the time Pantone had made their announcement, I must confess that I haven't been seeing a whole lot of this pink shade in my daily travels. And, despite a fondness for frocks and bold hues, this feminine shade hasn't - yet - made its way into my closet or onto my shelves.
And, on Twitter, many of my followers were somewhat lacking in enthusiasm for embracing the shade - in fact, it was met with multiple "Blechs."
But, if you are a pink fan, you're in luck! Odds are we'll be seeing a lot more of it over the next 12 months, and it's easy to add this shade to your home with textiles - I'd love to pair it with a great graphic print, small gadgets or fun accessories such as vases or photo frames for an instant update.